Retainer Partnership

Your Brand Partner

Ongoing strategy and creative direction from someone who knows your brand inside and out.

Start the conversation
Kellie reviewing footage on a laptop with headphones in a sunlit studio

Why a retainer

Markets shift, offers launch, teams grow, and a voice that was clear in January can drift by June.

A retainer gives you a dedicated strategic partner who keeps your story consistent and your content working, without re-explaining your business every time.

What a retainer can look like

Each retainer is built around your business; these are common shapes.

Voice Steward

I help you protect and strengthen your brand voice. I review content before it goes out, maintain your messaging guidelines, and make sure every platform sounds like one brand.

Best forBusinesses with multiple people creating content.

Creative Direction on Call

You bring me in as your creative lead for launches, campaigns, video, and audio. I guide the concept, the script, the music, the voiceover casting, and the edit.

Best forBusinesses producing video or audio regularly.

Content Strategy Partner

I plan the editorial approach: themes, calendars, and the story arc behind your posts, emails, and web copy, then adjust as we see what lands.

Best forBusinesses that are posting but not building an audience.

Launch Partner

Concentrated support around a new offer, rebrand, or season, with a lighter ongoing check-in afterward.

Best forBusinesses at a turning point.

What's typically included

  • Regular strategy sessions
  • Review and feedback on content
  • Ongoing messaging and voice guidance
  • Creative direction on projects as they come up
  • A direct line to me between sessions

A human strategist

Why a human strategist, not just AI

AI can draft a hundred versions of a caption in seconds. What it can't do is know which one is yours. After nearly 15 years across marketing and TV production, I bring things a tool doesn't have.

Judgment

I know what to cut, what to keep, and when the "correct" line is the wrong one for your audience.

Taste

The right song, the right voiceover artist, the right pause in an edit. These are decisions made by ear and instinct sharpened on real sets.

Context that builds

Over months, I learn your customers, your quirks, and your goals, so each decision gets better, not just faster.

Accountability

I'm a person on your side of the table who pushes back, asks the uncomfortable question, and owns the result.

How it starts

  1. Step 1

    Conversation

    A free 20-minute discovery call to see if we're a fit.

  2. Step 2

    One-month trial

    We start with a one-month trial so we both know it's working before committing further.

  3. Step 3

    Ongoing partnership

    If it's a fit, we continue. No long lock-in: engagements are ongoing, with 30 days' notice to end at any time.

Retainer inquiry

Start the conversation

Tell me about your business and where your voice isn't landing yet. We'll start with a free 20-minute discovery call.