Retainer Partnership
Ongoing brand voice and creative direction for a small, focused roster of clients. This is where I do my best work.
Start this conversationStrategic Brand Consultant · Los Angeles
Your brand has a story.Let's make sure it's heard.
I help growing brands find their voice — then make sure it shows up everywhere it should.
Nearly 15 years of story work, across marketing and TV production.
About
Hi, I'm Kellie Colunga.
I'm obsessed with story — it's what's driven my nearly 15 year career across marketing and TV production, including several years working with brands like Tony Robbins and Chip & Joanna Gaines, and other national brands and productions along the way.
I started Good With Words LA to do the work I love most: finding a brand's real voice and making sure it comes through clearly, consistently, and beautifully — in the words on the page, the music behind a video, the voice reading the script, every touchpoint a customer sees.
“I like to joke that I'm a Chaos Coordinator.”
Most of my clients are creating plenty of content — they just don't have a clear story tying it together yet. I bring the order, the strategy, and the eye for detail that turns scattered content into a message people actually remember.
What I Do
Strategy first, then direction of the craft.
As a Strategic Brand Consultant, I lead the development of a brand's voice and messaging strategy, then direct how that voice is executed across every platform and format — the words themselves, and the music, casting, and edit that carry them.
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01
Brand Voice & Messaging Strategy
Defining the distinct voice, tone, and core message pillars your brand should carry across every platform, so nothing feels disconnected.
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02
Creative Direction
Overseeing how that voice comes to life in the details: the right phrase, the right song, the right voiceover artist, the right edit. I'm hands-on with the craft I love, and I direct the specialists who handle the rest.
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03
Story-Led Content Strategy
Using consumer psychology and data to shape a content approach built around your story — not chasing metrics for their own sake, but making sure the story lands with the people you're trying to reach.
Who I Work With
I've worked with everyone from small motion graphics studios to mega event brands, and just about everything in between.
What they tend to have in common: they're already putting content out into the world, but something isn't landing — the audience isn't building, or the voice doesn't feel quite right yet. That's where I come in.
If this sounds familiar, let's talk.
How We Work Together
Two ways to start
Project-Based Engagement
A defined project — a brand voice guide, creative direction for a launch or campaign — and a great way for us to get a feel for each other before committing to an ongoing partnership.
Start this conversationIn Their Words
The people I get to work with.
Quotes from current clients are being gathered now — their names are below in the meantime.
“Client testimonial coming soon.”
Fleure BeautyBeauty brand
“Client testimonial coming soon.”
Great Nature Spa & SalonSpa and salon
“Client testimonial coming soon.”
TressandeStudio
Selected clientsTony RobbinsMagnoliaLife SurgeSundari PRPeak Motion Design
Let's Talk
Ready to find your story?
Tell me about your business and let's see if it's a good fit. Book your free 45-minute discovery call.